A King Must Be Crowned #KaraokeKingu


A KING MUST BE CROWNED – Karaoke Kingu Competition

Let’s be real, Yulli’s brewed a lot of beer for us and we had some really cool ideas that unfortunately had be to shelved due to COVID-19. Instead of that being a reason to cancel this launch, its an excuse to do something even cooler.

The Karaoke Kingu Japanese Rice Lager was inspired by people that work hard and party even harder, so in this period of uncertainty, it’s time to celebrate those people and give everyone something to laugh about.

Introducing the “Karaoke Kingu at Home” karaoke competition with plenty of beer, merch and Audio-Technica products to be won.


To enter the competition, you just need to do the following:

  • Record a video of yourself belting out your karaoke song of choice
    • Lip syncing is totally cool as well
  • Bonus points for ridiculous karaoke outfits
  • Upload your video to either Instagram, Facebook or Twitter with the hashtag #KaraokeKingu and tag @YullisBrews and @AudioTechnicaAU
    • Share/tag us in your stories for bonus points


That’s it! The competition will run for two weeks (14/04/2020 – 28/04/2020) at which point we’ll get the Audio-Technica and Yulli’s team to select two winners each and one grand prize winner who will be officially crowned KARAOKE KINGU.


  • Case of Yulli’s x Audio-Technica Karaoke Kingu Japanese Rice Lager
  • Karaoke Kingu merch pack (baseball tee, stubby holder, mirror ball keyring, sticker pack, limited edition slipmat)
  • Audio-Technica C200BT Bluetooth in-ear headphones


The grand prize and official KARAOKE KINGU will receive all of the above items as well as AT-LP140XP direct-drive DJ turntable valued at $799!

You must be a resident of Australia and over the age of 18 to enter this competition.

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